Elevator Music Ink is an independent music label based in my hometown, Columbus, Ohio. Their collaborations include work with well-known hip-hop artists such as Jadakiss & Styles P of The Lox, Truck North of The Roots, and Stalley Massillon of Rick Ross' Maybach Music Group. I was asked to create the album art and promotional material for the label's first commercial release by the hip-hop group The 3rd titled "1979." The objective was to convey a message of Black pride, identity, and awareness without being preachy or militant (the colors red, Black, and green were used as a visual theme throughout the marketing campaign).
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